Why am I a SANBS Ambassador?

"One of the biggest reasons I got involved in the entertainment industry and the media was because of its power to change and influence the world. Being involved with the SANBS is one way to make sure that that change and influence is positive…and only negative when it comes to blood type!”Ambassador Anel Alexander aka AAA"

A diverse performer, Anel Alexander is a well known face amongst the South African public. Having appeared in various TV and theatre productions, she is often seen on talk shows and gracing the covers of local glossy magazines. Anel is most known for her roles in two of South Africa’s favourite local daily soap operas, 7de Laan (Liesl), and Binnelanders (Nina). She has also appeared in local TV series like Getroud met Rugby, Zero Tolerance 3, Amalia 2, City Ses’la and Hillside. Her passion for stage has seen her performing at numerous arts festivals and in musicals like Dis Hoe dit Was – Die Steve Hofmeyr Storie, the cabaret Blondes as well as physical theatre pieces like Bosryk, opposite Gys de Villiers. Anel also produced and starred in the recently released independent feature film, Discreet, which was hailed by critics as a triumph for local cinema. Constantly expanding her horizons Anel took on the challenge of presenting for SABC 2 in the spicy arts and entertainment program Artcha and the magazine talk show 3:16. She has also appeared in the European ad campaigns for Funny Frisch and Knorr. Together with her actor-husband, James Alexander, Anel runs her own production company, Scramble Productions.